Ecwid
70 Case Studies
Case Study: Look! We're Learning! achieves streamlined sales of digital homeschooling resources with Ecwid
A Ecwid Case Study
How to Sell Digital Goods for Homeschooling
Look! We're Learning!, founded by Selena Robinson, creates digital educational materials for homeschooling children with ADHD while Selena homeschools four kids herself. Her challenge was running a business without adding complex store management or shipping logistics, so she needed a simple, secure way to sell downloadable resources—enter Ecwid's online store for digital products.
Ecwid provided an embeddable store with built-in digital-product support and detailed analytics, letting Selena focus on creating content rather than storefront maintenance. Using Ecwid’s reports to see what sells, how customers find her, and how long they stay on site—plus promotion that drives 90% of her social traffic from Pinterest—she’s been able to refine offerings, protect files, and scale toward a full elementary curriculum, all without inventory or shipping hassles.
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Look! We're Learning!
Selena Robinson
Founder