Case Study: Cecilia’s Steel doubles online sales and turns wearable art into a profitable business with Ecwid

How This Designer Created Wearable Art and Turned Her Passion into a Business

Cecilia’s Steel is a wearable-art jewelry business run by designer and solopreneur Cecilia Taibo Rahban. Facing the usual one-person-shop challenges—creating effective marketing, managing supply and demand, and timing orders—she chose the Ecwid eCommerce platform to add an online store to her website and begin selling her handcrafted pieces more broadly.

Ecwid enabled Cecilia to embed a multilingual store on her site, use email notifications, and run conditional promotions (like free shipping). Those Ecwid features helped her promote products more effectively and she reports that promotional offers doubled her store sales, making it possible to turn her passion into a sustainable business with improved online reach.

Cecilia’s Steel

Cecilia

Founder