Case Study: Seifert & Jones Wine Merchants achieves 35% sales growth during the pandemic with Ecwid

How This Brick-and-Mortar Wine Shop Is Growing Sales During the Pandemic

Seifert & Jones Wine Merchants, a long‑running brick‑and‑mortar wine shop in downtown Bellingham, faced sudden COVID‑19 closures and needed to sell online quickly without the cost of custom development. Owner Ted Seifert chose Ecwid E‑commerce (integrated with Clover POS) to move the store online and keep serving customers.

By launching an Ecwid store tied to Clover to sync inventory and sales, Seifert & Jones began online ordering in April and promoted offerings via a weekly email and their Wine Club. Using Ecwid, they increased purchases and achieved a 35% year‑over‑year sales gain during the pandemic while retaining and growing Wine Club membership.

Seifert & Jones Wine Merchants

Ted Seifert

Seifert & Jones Wine Merchants