Case Study: Reverse Logic achieves on-the-go sales and real-time inventory sync with Ecwid

How Reverse Logic Limited Sells On-the-Go

Reverse Logic Limited, founded by Fredric Gwinn in 2009, supplies specialty tools for high-end cars worldwide and sells primarily online and at car shows. Their Adobe Muse site relied on numerous PayPal buttons, which became unmanageable as their catalog grew, so they turned to Ecwid for a more robust e-commerce and inventory management solution.

Ecwid delivered its e-commerce platform and mobile-POS functionality (via the Ecwid mobile app and PayPal Here card reader), enabling Reverse Logic to sync inventory in real time between its website and pop-up stores. The Ecwid solution removed the need for end-of-day reconciliations, simplified connecting inventory without rebuilding the site, and made selling at car shows seamless with synced tracking between online and offline sales.

Reverse Logic

Fredric Gwinn