Case Study: Soundwave Art achieves higher sales and customer trust with Ecwid

How Product Reviews Lure Customers to This One-of-a-Kind Business

Soundwave Art, founded by Mike LaTour, creates one-of-a-kind pieces by converting customers’ audio (heartbeats, vows, messages) into visual art and jewelry. As an Ecwid merchant, Soundwave Art struggled with slow early sales and needed a way to build shopper confidence, so they adopted the HelpfulCrowd review app to collect and showcase customer feedback.

HelpfulCrowd was installed quickly, imported past reviews, and automated personalized review requests (including a single-request flow for multi-item orders), plus on-site styling, Q&A and media reviews—features that fit Soundwave Art’s design-led storefront. The result was an immediate increase in review volume and higher conversion rates, better customer insights for product decisions, and stronger credibility and sales growth for the Ecwid shop.

Soundwave Art

Mike LaTour

Founder and Chief Executive Officer