Case Study: Woodstock Rustic grows from garage hobby to thriving online brand with Ecwid

How One Passionate Home Decorator Got Her Entire Family into a Prosperous Business

Woodstock Rustic began as a family garage studio selling handmade farmhouse decor and grew quickly through art shows and an Etsy shop, but hit limits: Etsy allowed only two item options, restricted non-handmade props, and couldn’t handle reliable calculated shipping for their heavy products. To build their brand and sell complementary items, Woodstock Rustic needed a standalone store with flexible product options and accurate shipping — and chose Ecwid (integrated into a Wix site) to fill that gap.

Ecwid’s e-commerce platform proved easy to set up and let Woodstock Rustic add multiple product options (size, color, custom text), eliminate back-and-forth with customers, and display estimated shipping at checkout via the Storefront Label Editor — a change that the team says led to an increase in sales. Ecwid’s chat support also helped them tweak the Wix integration, and features like discount coupons have supported marketing efforts and newsletter growth, giving Woodstock Rustic more control over branding and operations.

Woodstock Rustic

Jess

Founder