Case Study: Miu Mau achieves convenient multilingual product descriptions with Ecwid

How I Made Multilingual Product Descriptions Convenient

Miu Mau is an Ecwid merchant run by illustrator Yana Frank who sells to a multilingual audience across three countries. While Ecwid’s storefront can auto-detect browser languages, that behavior conflicted with Yana’s site-wide manual language selector: customers who manually chose English or Russian on her blog were being shown German product descriptions in the store, creating confusion and hurting the shopping experience.

To solve this, Miu Mau used Ecwid’s App Market—installing the Translatable Product and Category Descriptions app to add language-specific description blocks and the Tabber app to present English, German, and Russian descriptions in separate, responsive tabs. The Ecwid-based solution lets customers manually pick the language they want to read on each product page, restoring clarity; Yana reports positive feedback and ongoing sales since reopening the store.

Miu Mau

Yana Frank

Miu Mau