Case Study: Kickstarter creators achieve 150% funding and seamless post-campaign sales with Ecwid

How I Kickstarted My Business Crowdfunding Tips for Online Sellers

Kickstarter, the well-known crowdfunding platform, presents a huge opportunity but also a steep learning curve for creators: choosing the right platform, preparing campaign assets, keeping daily momentum, and converting backers into long‑term customers are common pain points. Ecwid stepped in as the vendor offering practical help—publishing the Ecwid E‑commerce Business Blueprint and promoting its storefront tools—to guide sellers through platform choice, campaign prep, and the transition to ongoing online sales.

Ecwid’s solution combined a step‑by‑step crowdfunding guide (covering timeline, pitching, daily promotion, and post‑campaign fulfillment) with an easy way to host products after funding via Ecwid storefronts. That approach helped creators reach measurable success — for example, one campaign for the Freelancer Planner funded at over 150%, with about 18.82% of backing coming from Kickstarter’s discovery tools — and gave sellers a clear path to continue selling through Ecwid after the campaign.

Kickstarter