Ecwid
70 Case Studies
Case Study: Sending Serendipity achieves a thriving online bracelet business with Ecwid
A Ecwid Case Study
How an Ecwid Entrepreneur Turned her Knack for Creating Jewelry into a Thriving Business
Sending Serendipity is a Tempe, Arizona–based shop founded by Traci Howarton-Garcia that turns her handmade friendship bracelets into a business. Facing no website, no domain and no coding experience, Traci needed an easy way to sell online — so she chose Ecwid and launched with Ecwid’s Instant Site to get a professional store up and running quickly.
Using Ecwid plus integrated apps (Recently Viewed Products, Chatra live chat, WePay payments, Privy with MailChimp and built‑in discount codes), Sending Serendipity created a smooth shopping experience and marketing workflow. The Ecwid-powered store helped them grow sales into the thousands, build an email list via pop-ups, and drive the majority of orders from social channels (Twitter, Instagram and Facebook), all while keeping setup simple and fees low.
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Sending Serendipity
Traci Howarton-Garcia
Founder