Case Study: L’Coule achieves a successful online sunglasses store with Ecwid

How a Ten-Year-Old Girl Started a Business (and How to Encourage Your Kid to Do the Same)

L´Coule is an online sunglasses brand launched and run by ten‑year‑old Wilhelmina Lillrud with help from her father. Facing age-related legal limits, a tight starter budget and production hiccups, the family needed an easy, low-cost e-commerce solution—so L´Coule launched its online store using Ecwid.

Ecwid provided a simple, affordable platform that let L´Coule set up a storefront quickly and sell across its website and social channels. Combined with TikTok/Instagram promotion and a video by a major Swedish influencer, the move from school sales to an online store increased L´Coule’s reach and opened new sales channels—demonstrating Ecwid’s impact on the brand’s visibility and ability to scale.

L´Coule

Karl Lillrud

L´Coule