Ecwid
70 Case Studies
A Ecwid Case Study
Beckley’s Best Blends is a family-run homemade soy candle shop operated by Marie and Joe Beckley that sells at Midwest art and craft shows while living on the road. They needed a simple, non-technical way to run a website, manage reorders and customer communication remotely, so during a site redesign they adopted Ecwid’s e-commerce platform—using the WordPress plugin and Ecwid mobile app—to power their online store.
Ecwid lets them manage the store from the road, process orders via the mobile app, create targeted discount coupons and use live chat, simplifying operations for a two-person team. The result is a decade-long partnership with Ecwid that has kept their site available, made repeat sales and customer communication easy, and enabled Beckley’s Best Blends to operate full-time while traveling.
Marie Beckley
Owner