Case Study: The Beer Cellar achieves rapid online sales and sustained revenue during COVID-19 with Ecwid

How a Beer Geek Turned an Idea into Two Locations and a Thriving Online Presence

The Beer Cellar, a craft beer retailer founded by Dave Hawley with locations in Glen Ellyn and Geneva, needed a fast, easy way to move inventory online when in‑store traffic was disrupted — especially after COVID‑19 crippled their retail channel. They selected Ecwid E‑Commerce for its integration with ShopKeep POS and low learning curve to bring products online quickly.

Using Ecwid’s Instant Site, Ecwid Mobile app, and the ShopKeep integration, The Beer Cellar launched separate online stores for each location and let multiple staff manage the catalog simultaneously. Ecwid enabled them to generate revenue overnight, pivot their business model, and process 15,000 orders since the pandemic began, sustaining sales and supporting continued growth.

The Beer Cellar

David Hawley

Owner