Case Study: Grondpad Vellies grows its online shoe business with Ecwid

Grondpad Vellies sustainably crafting success with Ecwid

Grondpad Vellies is a South African leather shoe business that started in 2019 and initially sold directly from home. As demand grew and the limits of a physical shop became clear, the team turned to Ecwid to build a stronger online presence and support their expanding ecommerce needs.

With Ecwid, Grondpad Vellies used tools like abandoned cart recovery emails, reports, sales stats, and responsive support to manage and grow the store more effectively. The results were strong: Ecwid helped them recover 1,375 orders from abandoned carts, generate about $680,000 in revenue, receive around 11,650 orders, and attract approximately 13,000 store visitors.

Grondpad Vellies

Zanelle Wright

Co-founder