Case Study: Cooking with Tenina achieves sold-out classes and global digital sales with Ecwid

Cooking with Tenina - Customer Case Study

Cooking with Tenina is Tenina Holder’s Perth-based food business that grew from recipe writing and local Thermomix classes into a global brand selling cookbooks, cooking tools and e‑goods. Facing the need to scale ticket sales, deliver digital downloads, expand her catalog and migrate sites without disrupting her store, Tenina turned to Ecwid to add ecommerce functionality to her website.

Ecwid was embedded into her site to sell class passes, e‑books and physical products, then moved seamlessly into a new Craft‑hosted site while integrating with fulfillment partner The Parcel People. The result: classes began selling out within days, her first cookbook printing sold out, and her online presence grew to over 100,000 monthly visits with 70,500 Facebook followers and 19,000 newsletter subscribers; e‑books provided instant downloads and cut printing/shipping costs — all enabled by Ecwid.

Cooking with Tenina

Tenina Holder

Owner, Creator and “Head Mixtress