Case Study: Adams Fairacre Farms extends customer reach and adds an online storefront with Ecwid

Complementing Your Brick-and-Mortar Business with E-commerce

Adams Fairacre Farms, a family‑owned business with four brick-and-mortar locations in the Hudson Valley, wanted to add e-commerce without rebuilding their existing WordPress site or consuming limited staff time. They selected Ecwid as a simple, easy-to-integrate shopping cart to complement their site and offer added convenience to longtime customers.

Ecwid was plugged into their WordPress site quickly with minimal restyling, enabling an online storefront for fresh flowers, fruit and gift baskets and gift cards that extends the farm’s reach to customers who can’t shop in person. Ecwid’s solution let Adams Fairacre Farms launch a new sales channel fast, adding customer convenience and new revenue opportunities while the business continues to focus on its physical stores.

Adams Fairacre Farms

Jeremy Carman

Webmaster