Case Study: Chip Theory Games achieves fast, affordable online store setup and community growth with Ecwid

Chip Theory Games - Customer Case Study

Chip Theory Games, an indie board game publisher known for Kickstarter hits like Happlemachus and Too Many Bones, faced the challenge of selling niche, premium tabletop games directly to fans while keeping costs and complexity low. To modernize their storefront and better serve a growing community, they turned to Ecwid’s ecommerce solution in November 2017 to handle online sales and site storefront needs.

Using Ecwid, Chip Theory Games stood up a redesigned store quickly and affordably, improving site design and customer experience while avoiding transaction fees that eat into small-business margins. Ecwid’s easy-to-use platform helped them launch faster, retain more revenue per sale, and better support their engaged community and ongoing Kickstarter-driven product strategy.

Chip Theory Games

Josh Wielgus

Director of Marketing