Case Study: CakeSafe (maker of protective cake carriers) boosts online sales and achieves 18X ROAS with Ecwid

CakeSafe boosts online sales and achieves 18X ROAS

Cakesafe, a maker of temperature-protecting cake and chocolate transport solutions since 2009, needed to find qualified buyers, minimize time spent on advertising, and — most importantly — drive immediate online sales. To achieve this, Cakesafe partnered with Ecwid to leverage Google Ads, specifically Google Shopping Ads integrated through Ecwid’s dashboard for simpler campaign management.

Ecwid implemented Google Shopping Ads and centralized ad management in its dashboard, enabling Cakesafe to reach in-market users, increase site visits, and convert shoppers quickly. The results were dramatic: an 18X ROAS, a 165% increase in revenue directly attributed to Google Shopping Ads, and a 292% increase in sales within the first six months, with Google Shopping now the #1 paid media sales driver for Cakesafe.

Cakesafe

Rachel Lessne

Marketing Manager