Case Study: Cakesafe boosts sales and social media reach with Ecwid

Cakesafe boosts Google Shopping ROI to $19.80 per $1 spent with Ecwid

CakeSafe, a business that creates specialized products for safely transporting cakes and baked goods, partnered with e-commerce platform Ecwid to sell their unique solutions online. Their challenge was to effectively market a niche product and build a strong online presence to reach both professional and home bakers globally.

Ecwid provided CakeSafe with a comprehensive e-commerce solution, enabling them to sell across multiple channels. Key features implemented included Instagram shoppable posts and the Google Shopping app. The results were significant, with Google Shopping ads generating a return of $19.80 in revenue for every dollar spent. Ecwid's platform also facilitated the use of apps like Stamped.io for reviews and GiftUp! for digital gift cards, contributing to their global growth and strong social media engagement.

Cakesafe