Case Study: Harpenden Gang Show sells out performances and boosts fundraising with Ecwid

Building Local Community Through E-commerce

Harpenden Gang Show is a long‑running Scout variety show in the UK that needed a reliable way to sell tickets and merchandise online while managing shipping, reporting and fundraising for its nonprofit activities. The group turned to Ecwid and its e-commerce/online store solution to add a ticket shop and merchandise storefront to their existing website, addressing earlier ticketing/reporting headaches and the logistics of shipping seasonally timed products.

Using Ecwid’s online store, the Harpenden Gang Show moved advance ticketing and merchandise sales online, added a convenient online‑order‑pickup option to cut shipping costs, and extended promotion through social channels. Ecwid’s platform helped drive measurable results: advance online sales supported expanding the run to six sell‑out performances (2,300 attendees), DVD merchandise selling out, broader geographic reach of audience members, and smoother order fulfillment and fundraising.

Harpenden Gang Show

Rod Keen

Technical Guru