Case Study: Apollo Olive Oil achieves increased sales and repeat customers with Ecwid

Best Practices from Ecwid Entrepreneurs to Help Your Business Reach New Heights in 2017

Apollo Olive Oil, a small family-run producer of certified organic, extra-virgin olive oil in Northern California, needed to grow its online customer base and turn first-time buyers into repeat customers. To do that they use Ecwid’s e-commerce platform and features—discount coupons, product review integrations (e.g., Disqus Products, Stamped.io), and newsletter/marketing tools—to support promotions, social proof, and post-purchase outreach.

Using Ecwid, Apollo ran a $10 “FirstTimeBuyer” coupon at checkout, enabled ratings and reviews, and sends a monthly newsletter; owner Steve McCulley reports about 30% of first-time buyers become regular customers and each newsletter boosts sales by roughly 10–15%. Ecwid’s features delivered measurable improvements in customer acquisition, trust, and recurring revenue for Apollo Olive Oil.

Apollo Olive Oil

Steve McCulley

Owner