Case Study: Original Ginger achieves streamlined e‑commerce management and boosted client sales with Ecwid

A Boutique Web Design Agency Focused on E-Commerce Success

Original Ginger is a boutique creative branding and marketing agency in Fort Langley that needed a reliable, easy-to-manage e-commerce solution to help its small and mid-sized clients grow online while letting clients focus on their core business. They partnered with Ecwid, using the Ecwid shopping cart integrated with WordPress for a mobile-responsive, easy-to-maintain checkout that clients can manage themselves.

Ecwid’s seamless WordPress integration and user-friendly features allowed Original Ginger to build client stores, provide “how-to” tutorials, and run targeted marketing campaigns; in one June 2017 campaign for client SheaKardel, new website visitors rose 400% and overall page views jumped 300% month-over-month. By leveraging Ecwid, Original Ginger also expanded its reach through the Ecwid Experts marketplace and delivered measurable traffic and sales improvements for its e-commerce clients.

Original Ginger

Lisa Ostrowercha

Co-Founder