Case Study: Kelly Hughes Designs achieves 20% sales growth and streamlined retail & wholesale operations with Ecwid

10 Years With Ecwid, From Note Card Designs to a Thriving Retail and Wholesale Business

Kelly Hughes Designs, a boutique stationery and tabletop brand founded by Kelly Hughes, faced the twin challenges of surviving the 2009–2011 economic downturn and adapting to a rapidly digital retail environment while running both retail and wholesale channels and offering personalized products. To meet these needs the company turned to Ecwid’s omnichannel e-commerce platform, using features for product personalization, multi‑URL storefronts, and integrated order management.

Ecwid helped Kelly Hughes Designs launch a secondary direct‑to‑consumer site, enable product customization, and streamline order management, freeing the team to focus on design, marketing, and fulfillment. Using Ecwid, the business saw a measurable 20% growth in overall sales over two years with minimal promotion, while email, social media and paid ads through the platform drove additional gains and ongoing opportunities for expansion.

Kelly Hughes Designs

Kelly Hughes

Owner