Case Study: a large grocery client increases retail advertising revenue with Ecrebo

One of Our Large Grocery Clients boosts retail ad revenue with Ecrebo, cutting CAC to 1/10th of the next cheapest channel

The vendor Ecrebo worked with a large grocery client that needed to accelerate shopper conversion into their retail media network. The challenge was to find a cost-effective method to drive digital engagement and create new advertising inventory, with the goal of attracting more users to increase advertising revenue.

Ecrebo's solution leveraged QR codes on receipts to transform them into a retail media channel, reaching customers at the point of purchase. This approach from Ecrebo resulted in a customer acquisition cost of one-tenth to one-hundredth of the next cheapest channel. It successfully acquired new users from non-digital segments and increased the available digital retail media inventory.