Case Study: M&S boosts customer loyalty and relevant offers with Ecrebo

M&S - Customer Case Study

M&S, one of the UK’s leading retailers, wanted to improve its customer offer by recognising loyalty and giving shoppers access to better, more relevant promotions across its stores and channels. To address this, M&S worked with Ecrebo and its point-of-sale offer technology to deliver personalised in-store rewards that could be tailored to customer interests and spending patterns.

Ecrebo implemented real-time couponing printed with receipts across M&S tills, including self-service checkouts, enabling highly targeted offers and flexible segmentation by basket size, spend regularity, or product category. The solution helped increase trip frequency and basket size, introduced customers to new product areas, and delivered double-digit redemption rates for major offers; during busy trading periods, M&S issued up to 3.5 million relevant coupons.

M&S