Case Study: Fruit Box Theatre reduces email emissions and grows audience engagement with EcoSend

Why this Sydney-based theatre company chose EcoSend to spread the word about LGBTQIA+SB theatre

EcoSend, a climate-conscious email marketing platform, helped Fruit Box Theatre, an organization dedicated to developing original LGBTQIA+SB theatre, address a challenge with its sustainability initiatives. The company identified its existing email campaign processes as a source of carbon emissions and sought a new platform with better environmental credentials to send newsletters and sell tickets for its shows.

The solution involved implementing EcoSend’s platform, including an integrated web form for lead capture and a drag-and-drop email builder to craft visually appealing newsletters. As a result, Fruit Box Theatre successfully migrated its marketing campaigns, finding the tools user-friendly and effective for building audience excitement and driving ticket sales while reducing its carbon footprint.

Fruit Box Theatre

Sean Landis

Co-Founder & Artistic Director