Case Study: Wholegrain Digital grows its sustainability newsletter with EcoSend

Wholegrain Digital cuts email footprint by up to a third with EcoSend

Wholegrain Digital, a WordPress agency and leader in digital sustainability, faced the challenge of finding an email marketing platform that aligned with their environmental values for their growing "Curiously Green" newsletter. They needed a provider with strong deliverability and design features that could also minimize the digital footprint of their campaigns, leading them to search for an alternative to Mailchimp. They chose the EcoSend platform for its sustainable approach.

EcoSend provided a solution that included an easy migration tool to import contacts from Mailchimp and a form to capture new leads directly. The results were a seamless transfer of subscriber data and continued growth for their newsletter. A key measurable impact is that emails sent via EcoSend are up to a third smaller, significantly reducing their carbon footprint. Furthermore, through EcoSend's partnership with Treeapp, trees are planted monthly to absorb the carbon emissions from their newsletter sends.

Wholegrain Digital