Case Study: Springer Nature streamlines high-volume Research Communities communications with EcoSend

Springer Nature reaches 50,000 members with EcoSend

Springer Nature, a leading academic publisher, required an email platform to manage a large-scale communication project for its Research Communities during a platform migration. The challenge was to inform over 50,000 members across 42 communities about upcoming changes without needing to code each email in HTML. They turned to EcoSend for a solution that could handle this high-volume outreach while maintaining a personal touch.

Using EcoSend's Drag & Drop Visual Editor, the team created brand-aligned email campaigns without any coding. They successfully deployed a series of communications, including a pre-migration notification and a post-migration update. EcoSend also enabled automated follow-up emails to guide users. Furthermore, the carbon footprint of these high-volume campaigns was offset through EcoSend's tree-planting partnership with Treeapp.

Springer Nature