Case Study: Sustainable Wedding Alliance reduces email carbon footprint with EcoSend

How the SWA maintain an 8.26% average Click Through Rate, with EcoSend!

The Sustainable Wedding Alliance, an organization dedicated to creating a more sustainable wedding industry, sought a climate-conscious alternative to their previous email marketing platform, MailerLite. Their CEO, Michelle Miles, discovered EcoSend and was intrigued by its potential to reduce their carbon footprint while managing their newsletters.

The team at Sustainable Wedding Alliance successfully migrated their data to EcoSend and utilized its no-code email builder to send their Eco Edit and member newsletters. By leveraging EcoSend's contact segmentation, they achieved an impressive average click-through rate of 10%, which is tracked via the platform's Insights dashboard. The alliance values how EcoSend provides a measurable and transparent way to reduce their environmental impact.

Sustainable Wedding Alliance

Michelle Miles

Chief Executive Officer