Case Study: Good Business Charter streamlines newsletter migration and segmentation with EcoSend

How the 'Good Business Charter' migrated to EcoSend from Intuit Mailchimp!

The Good Business Charter (GBC), a UK accreditation for responsible businesses, conducted a supplier review and identified a need to replace its existing email platform with a more climate-conscious alternative. They chose to trial EcoSend's email marketing service, a fellow GBC-accredited organization, to meet their alignment goals.

EcoSend facilitated a seamless migration from Intuit Mailchimp using its dedicated importer tool, which successfully transferred all contacts and custom tags. The GBC team then integrated an EcoSend form into their website and used the drag-and-drop email builder to send their newsletter campaigns. The solution provided by EcoSend enabled the GBC to maintain communication with its segmented audience without interruption, supported by helpful assistance throughout the process.

Good Business Charter

Harriet Gilholm

Marketing and Communications Officer