Case Study: Springer Nature streamlines Research Communities communications with EcoSend

How the academic publisher utilized EcoSend to support outreach for a communication project across their Research Communities

Springer Nature, a leading academic publisher, needed to inform over 50,000 members across its 42 Research Communities about a significant platform migration. The challenge was to manage this high-volume communication without needing to code each email in HTML, ensuring members were well-informed of the upcoming changes while maintaining a personal touch. They turned to EcoSend for a solution.

Using EcoSend's Drag & Drop Visual Editor and Broadcasts, the team created brand-aligned email campaigns without any coding. EcoSend enabled them to send personalized pre- and post-migration updates and a series of automated onboarding emails. Furthermore, by choosing EcoSend, the carbon footprint of their large-scale campaigns was offset through the vendor's tree-planting partnership.

Springer Nature

Evelina Satkevic

Senior Community Manager