Case Study: Salanga offsets 100kg of carbon and boosts user onboarding with EcoSend

How Salanga offset over 100kg of carbon in just two months

Salanga, a values-driven social enterprise providing tools for non-profits and public sector organizations, needed a platform to enhance user onboarding, engagement, and upselling for their Kinaki platform. Their challenge was to find a solution that aligned with their mission and could intelligently segment users, automate personalized messaging, and help convert free-tier users to premium plans.

EcoSend provided the solution with its contact segmentation and real-time messaging sequences. By implementing EcoSend, Salanga improved their onboarding process, saw an increase in users activating key features, and boosted conversions to premium plans. Furthermore, through EcoSend's carbon offsetting program, Salanga offset over 100kg of carbon emissions by planting trees within just two months of using the platform.

Salanga

Christina Masching

Partnership Director