Case Study: Fruitmarket keeps unsubscribe rates low with EcoSend

How Fruitmarket migrated from mailchimp, and kept their unsubscribe rate at 0.36%!

Fruitmarket, a leading arts and culture organization in Edinburgh, needed to migrate from Intuit Mailchimp to an email platform that better aligned with its values. Their key challenge was finding a Mailchimp alternative that met their high standards for email design to communicate their busy calendar of exhibitions and events to their large contact base.

EcoSend provided a solution by demonstrating its email design capabilities, including a drag-and-drop builder and an Image Library for high-quality visuals. Using EcoSend's Mailchimp importer, Fruitmarket successfully migrated their contacts and tags. The result was a successful migration with a very low average unsubscribe rate of 0.36%, which is vital for growing their audience.

Fruitmarket

Louise Warmington

Head of Communications