Case Study: Herb UK achieves climate-conscious email migration and smarter segmentation with EcoSend

How a B-Corp migrated from MailChimp to EcoSend

Herb UK, a natural hair color specialist and B-Corp operating multiple global brands, needed to migrate its sophisticated email campaigns from MailChimp to a climate-conscious provider. The challenge involved precisely segmenting a large global audience, integrating with website forms, and building complex automated journeys, all while ensuring the new vendor, EcoSend, aligned with their ethical values.

Using the EcoSend platform, including its MailChimp importer and tools for segmentation, HTML broadcasts, and automated sequences, the migration was completed swiftly. EcoSend enabled Herb UK to successfully organize their contacts, capture new leads, announce workshops, and implement desired deep-links. The result was a seamless transition to a sustainable email service that supported their sophisticated marketing objectives and reinforced their corporate commitment to the environment.

Herb UK

Charlotte Elmer

Senior Marketing Executive