Case Study: Fruitmarket keeps unsubscribe rates low with EcoSend

Fruitmarket keeps unsubscribe rates at 0.36% with EcoSend

Fruitmarket, a leading arts and culture organization, was using Mailchimp for its email marketing but sought an alternative platform that better aligned with its values. They were challenged to find a vendor that could also meet their high standards for email design. After a recommendation, they reached out to EcoSend for a demo.

By switching to EcoSend, Fruitmarket was able to migrate its contacts and utilize the platform's drag-and-drop email builder and image library to create visually rich newsletters. This solution allowed them to effectively promote their exhibitions and events. As a result, EcoSend helped Fruitmarket maintain a very low unsubscribe rate of 0.36% as they continued to grow their audience.

Fruitmarket