Case Study: Effable delivers more soulful email campaigns with EcoSend

Effable migrates to EcoSend in 7 days and launches automated newsletters

Effable, an agency that works with brands to tell their stories, needed to migrate its email marketing from Intuit Mailchimp to a more sustainable platform. Their challenge was to find a service that offered integration with Squarespace Forms, a drag-and-drop newsletter builder, automated nurture sequences, audience segmentation, and campaign analytics. Founder Molly Gould specifically sought out EcoSend after learning about the carbon footprint of her email campaigns.

EcoSend provided a solution that included a dedicated Mailchimp importer tool and assistance integrating Squarespace forms via Zapier. This allowed for a seamless migration of Effable's audience and the automation of their 'Oracle' newsletter and lead magnet sequences. The results were a successful migration that Molly described as "a total breeze," with satisfaction in the delivery and engagement results viewed in the EcoSend Insights dashboard.

Effable