Case Study: Splash About achieves stronger organic and paid performance with eComOne's Magento to Shopify migration

Splash About boosts organic revenue 11% with eComOne

Splash About, a leading manufacturer of baby swimming products, faced the challenge of migrating their established UK and EU Magento eCommerce sites to Shopify Plus without losing their valuable organic search rankings and Google Ads performance. They engaged the vendor eComOne to manage the technical SEO and PPC aspects of this complex international replatforming project to ensure a seamless transition.

eComOne implemented a comprehensive migration strategy that included an in-depth audit of URL redirects, extensive content checks, and the setup of localized Google Shopping feeds to preserve the existing campaign structure. The solution successfully maintained tracking and prevented disruptions. As a result, Splash About saw an 11% increase in UK & EU organic search revenue and a 21% increase in Google Ads revenue in the three months after launch, demonstrating the immediate positive impact of eComOne's work.

Splash About