Case Study: Safe.co.uk achieves higher profit margins with eComOne PPC optimisation

Safe.co.uk boosts POAS 5% above target with eComOne

Safe.co.uk, a UK-based online security retailer, faced significant challenges due to the COVID-19 pandemic, which reduced demand for its core products. The company also had a highly complex and inefficient Google Ads account that had been managed by multiple agencies over a decade and was in dire need of an overhaul. They partnered with eComOne to increase actual profit margins and adapt their strategy to the new market conditions.

eComOne overhauled the account by pivoting the strategy to focus on net profitability rather than gross revenue. They reduced wasted ad spend on unprofitable products, focused on high-intent audiences, and shifted visibility to higher-margin items. Using technology from PPC Samurai for optimization, eComOne helped Safe.co.uk exceed its target POAS by 5% and double its previous ROAS, significantly increasing profit during a challenging period.

Safe.co.uk