Case Study: Softline Ecommerce improves conversion rates with ECOMMPAY

Softline Ecommerce Improving Conversion Rates Along With Expert Advice on Entering the European Market

Softline Ecommerce, part of the Softline group, sells digital products across Europe, Asia, and Latin America. As it expanded into Asia and then Europe, the company needed a reliable payment provider to support local payment methods, regional localisation, and a smoother checkout experience, while also adapting to new European payment regulations such as 3DS2.

ECOMMPAY delivered a tailored payment solution, including Proxy 3DS for seamless transition between 3DS1 and 3DS2, support for localisation and payment form customisation, anti-fraud filter tuning, TRA analysis, and legal/compliance guidance. With ECOMMPAY’s help, Softline Ecommerce improved transaction success and conversion rates, especially in challenging markets like Turkey, while also enabling smoother subscription renewals and stronger market expansion in Europe and Asia.

Softline Ecommerce

Anton Mezentsev

Global Business Development Manager