Case Study: National Magazine Company achieves faster carbon accounting and progress toward carbon neutrality with Ecometrica

The National Magazine Company switches to Our Impacts and is set to beat carbon neutral target

The National Magazine Company (NatMags), one of the UK’s largest magazine publishers, needed a formal system to measure and reduce its greenhouse gas emissions and aimed to be carbon neutral by 2013. Ecometrica, which had monitored NatMags’ emissions since 2008, moved the company in 2010 (with The CarbonNeutral Company) to its web-based carbon accounting service Our Impacts to speed up assessments and provide a user-friendly platform for data entry and reporting.

Using Ecometrica’s Our Impacts platform and analyst support, NatMags completed its 2010 emissions profile faster than in any previous year, gained the ability to set KPIs, compare year‑on‑year results and generate customised reports instantly. Ecometrica’s solution helped NatMags streamline GHG reporting, reduce emissions each year since 2008 and put the company on track to meet or beat its 2013 carbon neutral target.

National Magazine Company

Diane Thorpe

Director of House Service