Case Study: Shoreline Metro achieves 25% fewer vehicles and 43% higher hourly ridership with Ecolane

Shoreline Metro - Customer Case Study

Shoreline Metro, the primary public transportation provider in the Sheboygan Metro Area, faced growth constraints when its paratransit division, Metro Connection, was hamstrung by inflexible legacy software from RouteMatch. Seeking better scalability, control over revenue hours, higher hourly ridership, a smaller fleet footprint, and reduced administrative burden, Metro Connection selected Ecolane and its DRT scheduling and dispatch solution to replace the outdated system.

Ecolane implemented its web‑based DRT scheduling and dispatch software along with mobile data tablets and professional services support, including training and go‑live assistance. Within nine months Metro Connection reduced vehicle usage by 25% (yielding about $50,000 in driver salary savings and lower maintenance costs), increased hourly ridership 43% (from 2.08 to 2.98), cut vehicle revenue hours by 27%, and shortened reporting time from four hours to 30 minutes—while enabling same‑day and door‑through‑door services and shifting scheduling to focus on service needs.

Shoreline Metro

Derek Muench

Director of Transit and Parking