Case Study: Santa Cruz Metropolitan Transit District & ParaCruz achieve 12% RPH increase, 93% on‑time performance and modern mobile rider service with Ecolane

Santa Cruz Metropolitan Transit District & ParaCruz - Customer Case Study

Santa Cruz Metropolitan Transit District & ParaCruz in Santa Cruz, CA faced an incredibly manual scheduling process, outdated driver tablets from a legacy system, weak reporting, and a need for a mobile app and a vendor that understood their unique service area. They selected Ecolane to address these operational and rider-experience challenges.

Ecolane implemented Ecolane DRT for automated scheduling and continuous real-time optimization, Ecolane Touch Screen MDT on new Android tablets with Google Maps traffic, the Ecolane Reporting System with ad-hoc reporting, Ecolane University LMS training, and an advanced mobile app with payments and trip management. As a result, Ecolane helped increase rides per hour from 1.86 to 2.08, average about 300 rides per day, and achieve 93% on-time performance, along with faster, customizable reporting and improved customer support.

Santa Cruz Metropolitan Transit District & ParaCruz

Daniel Zaragoza

Operations Manager