Case Study: Rural Economic Assistance League, Inc. achieves 1.40 RPH and improved on-time performance with Ecolane

Rural Economic Assistance League, Inc. - Customer Case Study

Rural Economic Assistance League, Inc. (REAL, Inc.) in Alice, TX was struggling with manual processes, inconsistent driver schedules after a disappointing optimization module, and poor on‑time performance. Needing a more automated, reliable system — and facing the added challenge of the COVID‑19 pandemic — REAL turned to vendor Ecolane to replace their legacy software and stabilize operations.

Ecolane implemented demand‑responsive transit (DRT), mobile data terminals (MDT) and advanced reporting, virtually training drivers, schedulers and dispatchers to complete the transition. With Ecolane’s solution REAL achieved 1.40 rides per hour during COVID‑19, tightened pick‑up and drop‑off times, reduced customer calls, maximized resource utilization and improved ROI, while meeting their go‑live deadline.

Rural Economic Assistance League, Inc.

Martín Ornelas

Director