Case Study: MUD Jeans reduces carbon footprint and advances circular denim with Ecochain

MUD Jeans cuts CO₂ by 66% with Ecochain

MUD Jeans, a pioneering circular denim brand, sought to measure and improve the environmental footprint of its entire product portfolio to drive its sustainability mission. They partnered with Ecochain, using its Helix portfolio footprint solution, to scientifically assess their impact and benchmark against competitors.

Using Ecochain's Life Cycle Assessment (LCA) software, MUD Jeans gained critical insights into their impact hotspots, such as cotton production and manufacturing processes. The solution enabled them to identify areas for improvement and validate their performance. As a result, Ecochain helped MUD Jeans determine that their jeans emit 66% less CO₂-eq, have an 80% lower water footprint, and a 48% lower land occupation compared to a comparable pair from Levi's, collectively saving an estimated 1.5 million tons of CO₂.

MUD Jeans