Case Study: Rockhaven Homes achieves rapid, profitable growth (40 → 200+ closings) with ECi MarkSystems' LotVue

LotVue® Helps Homebuilder Manage Accelerated Growth, Going from 40 to 200+ Closes per Year

Rockhaven Homes, an Atlanta-based homebuilder, faced the challenge of managing explosive growth — climbing from fewer than 40 closings per year to targeting more than 200 — while needing to systematize processes, protect cash flow, and optimize a small staff. To meet those needs they implemented LotVue sitemap software from ECi MarkSystems.

ECi MarkSystems’ LotVue delivered real-time, per-lot profitability and variance reports, centralized lot data, and enabled copying lot information between communities, allowing Rockhaven to scale rapidly without proportionally expanding headcount. As a result, Rockhaven improved decision-making and profitability, grew from under 40 to 200+ projected annual closings, and avoided adding an estimated 2–4 staff to its existing 14-person team.

Rockhaven Homes

Scott McDonald

Purchasing Manager