Case Study: Tendril builds research-based personas for future feature development with EchoUser

Tendril builds research-based personas from 20+ interviews with EchoUser

EchoUser partnered with Tendril, an energy cloud company, which needed to move beyond marketing segments to understand actual user behavior for home energy usage. Their challenge was to create credible, research-based personas to guide future feature development.

EchoUser's solution involved conducting over 20 interviews, including in-home visits, to observe energy habits. They synthesized this data into behavioral spectra and definitive personas. The impact was that these personas grounded all subsequent design and business discussions, ensuring decisions were based on real user stories and needs.

Tendril