EchoUser
26 Case Studies
A EchoUser Case Study
EchoUser was engaged by Mighty, a fintech company, to evolve its home-grown VC investment management tool into a fully-formed product that could appeal to a broader market. The challenge was to bridge the gap between established venture capital offices and younger, tech-savvy investors while meeting the needs of the industry at large within a three-month timeframe.
EchoUser conducted a full user-centered design process, beginning with a stakeholder workshop to establish guiding principles. Through contextual inquiry with dozens of VC users, they identified key needs and then iterated on the design through conceptual modeling, wireframes, and usability testing. The solution delivered production-ready designs for near-term and future product roadmaps. EchoUser effectively realized the Mighty vision, creating an end-to-end VC workflow platform that seamlessly brought together investment and dealflow management.