Case Study: Informatica Cloud boosts trial-to-paid conversions with EchoUser UX research and design

Informatica Cloud boosts trial conversions with EchoUser after mapping 3 personas

The customer, Informatica Cloud, faced a challenge with its free trial model, as most users did not convert to paying customers. They engaged the vendor, EchoUser, to understand the reasons for low conversion and to redesign the trial experience to improve it.

EchoUser conducted user interviews, which revealed three distinct user personas with different trial experiences and pain points. They created detailed journey maps and performed a heuristic evaluation. Ultimately, EchoUser delivered four distinct design approaches for a reimagined onboarding experience, providing Informatica Cloud with clear avenues to improve their trial and increase user conversions.

Informatica Cloud