Case Study: Castlight improves user engagement and retention with EchoUser UX research and design

Castlight improves Rewards Program usability with EchoUser, scoring 5.67/7 on understanding and 6/7 on actions

Castlight Health, a healthcare portal that helps employees make better healthcare decisions, faced challenges with user engagement and retention, specifically within their Rewards Program and first-time user experience (FTUX). They engaged the UX research and design agency EchoUser to improve these sections of their site, which were suffering from usability issues and high user dropout rates.

EchoUser involved Castlight stakeholders early, conducting a design jam to brainstorm solutions. They developed an unobtrusive, flexible FTUX approach and created an interactive prototype. For the Rewards Program, usability testing showed significant improvement, with user scores for ease of understanding and ease of use reaching 5.67 and 6 out of 7 respectively. EchoUser provided production-ready assets and plans for ongoing A/B and usability testing to further enhance user motivation.

Castlight