Case Study: Bespoke boosts mall engagement with EchoUser's interactive screen redesign

Bespoke transforms mall engagement with EchoUser in 2 weeks

EchoUser collaborated with Bespoke, a coworking and event space in San Francisco, to address a challenge with its interactive video screens. The customer felt the screens were underutilized and wanted to better engage general mall visitors to enrich their experience and benefit the Bespoke brand.

The solution involved EchoUser conducting ethnographic research and intercept interviews to understand mall user behavior. This informed an ideation workshop and led to the creation of a prototype for an interactive experience called "Clear the Fog." The final design, which was validated through user testing, successfully embodied key principles of environment, interaction, and outcome, delivering a more engaging experience for users.

Bespoke