Case Study: American Geophysical Union builds evidence-based career guidance with EchoUser UX research

American Geophysical Union validates GeoLEAD with EchoUser in 3 weeks

The American Geophysical Union (AGU) enlisted the UX research and design agency EchoUser to help develop GeoLEAD, a new web portal for geoscience students. AGU's challenge was a lack of clear understanding about what traits employers value most in recent graduates and how students could increase their chances of being hired in their field.

EchoUser refocused the research strategy on conducting in-depth interviews with employers. This provided AGU with key, evidence-based insights into the hiring process, which were compiled into an ideal candidate persona. EchoUser delivered these crucial findings, enabling AGU to build a credible, evidence-backed resource for students. The research was so well-received that AGU requested a second round, and EchoUser's work was instrumental in achieving greater visibility for AGU’s internal UX team.

American Geophysical Union